Identifying the
Marketing Needs
Confluence Consulting, Inc.
Over the summer of 2019, I worked as a marketing intern at Confluence Consulting, Inc., an environmental consulting firm specializing in aquatic restoration. My employers wanted to better communicate their specialized expertise to potential clients. Upon reviewing the company's current marketing practices, I recommended rebranding the company's image, beginning with a website design to showcase Confluence's portfolio of work.
Developing a Cohesive Brand Image
Inspired by our natural environment, Confluence Consulting, Inc. aims to provide innovative, lasting solutions through aquatic restoration. When developing the new brand, I pulled from this inspiration, employing natural colors and clean design to reflect the company mission.
Showcasing
Nature Through
Intimate Imagery
The website features multiple examples of my photographic work. I focused on capturing natural moments, displaying earthy and aquatic tones. Close, intimate shots showcase the detail of our environment at work and the emotions of those interacting with nature.
Directing Users Through Strategic Call-to-Actions
I designed the new website for Confluence Consulting, Inc. around the end goal of enticing users to request a quote. The website prompts users to do so immediately, while the company phone number remains visible at all times to provide convenient access.
